Advertising & Campaigns
A New York lifestyle campaign created for Ketchum and SkyTeam, photographing airline employees from multiple member carriers in natural-looking group interactions around the city.
The Assignment
The campaign brought together airline employees representing multiple SkyTeam member carriers and placed them in recognizable New York settings. The goal was to create images that felt candid and approachable while still being controlled enough to work as polished international advertising.
Approach
The crew worked quickly on location, shaping groups and expressions while preserving the sense that the subjects were simply interacting together. Lighting was kept clean and believable, and compositions were built with layout space in mind so the photography could support headlines, logos and campaign copy without losing the human moment.
Selected Work
Deliverables
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