Advertising & Campaigns
A conceptual portrait campaign for GMAC and the GMAT exam combining expressive studio portraiture, movement, levitation-style concepts and finished advertising applications.
The Assignment
GMAC commissioned a large portrait library designed to make the GMAT brand feel ambitious, energetic and human. The campaign called for both conventional portraits and more conceptual images built around movement and floating or levitating subjects, with enough variation to support multiple advertising formats and audiences.
Approach
The production used controlled studio lighting and repeatable camera positions so action, wardrobe and expression could change without losing campaign consistency. Movement-heavy frames were photographed with post-production in mind, while straightforward portraits were kept crisp and adaptable for layouts, brochures and digital use. The final body of work was designed to move easily between clean campaign graphics and larger out-of-home applications.
Selected Work
Deliverables
Related Production