New Masculinity — Fashion Reverie Menswear Editorial
A Fashion Reverie Magazine menswear editorial photographed by Ken Jones inside a historic East Village mansion and its surrounding gardens.
New Masculinity
A Fashion Reverie Magazine menswear editorial photographed inside a historic East Village mansion.
New Masculinity is a menswear fashion editorial photographed by Ken Jones for Fashion Reverie Magazine. Created on location in a historic East Village mansion, the series uses richly detailed interiors, private gardens, brick walls and exterior fire escapes to build a visual world around two distinct characters.
The editorial moves beyond a conventional presentation of men’s clothing. Tailoring, jewelry, sequins, pearls, robes and decorative face coverings are treated as tools of character and self-expression. Each look presents masculinity as something flexible and personal rather than fixed or narrowly defined.
Fashion, identity and performance
The styling shifts between formal, theatrical and relaxed.
One model appears in a richly patterned sequined jacket surrounded by greenery, combining the structure of traditional menswear with color, ornament and exposed skin. In another scene, a flowing floral robe is paired with tailored trousers beside the mansion’s spiral staircase.
Elsewhere, the story moves into more intimate spaces. A model reclines in a claw-foot bathtub wearing an elaborate metallic top, while two figures wear black knitted masks decorated with pearls and jewelry. The masks conceal individual identity while the styling, posture and body language become even more expressive.
These contrasts give the editorial its central tension: masculinity can be formal or sensual, guarded or vulnerable, theatrical or understated.
The mansion as part of the story
The East Village location is more than a background.
Dark blue walls, wood paneling and a cast-metal spiral staircase create a dramatic interior atmosphere. The surrounding courtyard introduces aged brick, iron fire escapes and overgrown greenery. These environments allow each wardrobe change to feel like a different chapter while remaining part of one cohesive story.
The location also creates a visual conversation between old and new. Traditional architectural details sit beside contemporary fashion, unconventional jewelry and fluid styling. That contrast gives the photographs a sense of history without making the editorial feel nostalgic.
Portraiture with editorial character
The photography moves between tightly framed portraits, full-length fashion images, environmental compositions and paired character studies.
Close portraits emphasize makeup, texture and expression. Wider photographs place the models within the architecture, allowing staircases, gardens, furniture and exterior walls to shape the composition. The paired images introduce tension and connection, particularly in the couch portrait and the masked studio photographs.
Rather than photographing every look in the same way, the visual treatment changes with the wardrobe and setting. Some frames are direct and confrontational. Others feel private, cinematic or deliberately ambiguous.
Contemporary menswear photography in New York
New Masculinity demonstrates how a fashion editorial can present clothing while also building a recognizable point of view. The garments remain visible and important, but the photography also creates atmosphere, character and narrative.
Ken Jones photographs menswear editorials, designer campaigns, lookbooks, portraits and advertising assignments for publications, brands and creative teams throughout New York City. Each production is developed around the wardrobe, location, intended audience and final use of the images.