Fashion
Seasonal fashion productions combining high-volume lookbook and e-commerce photography with stronger location and marketing images designed to give the collection more visual range.
The Assignment
Ming Wang needed efficient seasonal photography capable of covering large numbers of looks while keeping garment shape, color and styling consistent. The work included clean e-commerce and lookbook photography along with more editorial location images and cover or marketing selects.
Approach
The workflow was designed to keep the collection moving without making the pictures feel mechanical. Lighting, camera position and posing systems created consistency for sell-through imagery, while selected looks were moved into more dimensional sets and New York environments for campaign-style frames. That allowed one production to serve both practical merchandising needs and higher-impact marketing.
Selected Work
Deliverables
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