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Institutional & Government

CFTC / The DesignPond — Multi-City Corporate Photography

A coordinated multi-city photography program for the CFTC and The DesignPond, covering large office groups, leadership portraits and natural workplace imagery across several U.S. locations.

CFTC staff group portrait photographed on location in Washington DC
ClientU.S. Commodity Futures Trading Commission
Agency / PartnerThe DesignPond
LocationNew York · Washington, DC · Chicago · Kansas City
TimingMulti-city production
ServicesCorporate Photography · Executive Portraits · Large Groups · Workplace Lifestyle

The Assignment

What the project needed

The DesignPond engaged Ken Jones Photography for a broad visual program spanning several CFTC offices. The assignment combined very large group photographs with executive portraits, Chairman and Commissioner photography and more natural working images intended for organizational communications.

Approach

How the work was built

The challenge was consistency across locations with very different spaces, schedules and group sizes. The production used a repeatable lighting and composition strategy for formal portraits while leaving room for a more observational approach during workplace scenes. Planning and timing were especially important for the large groups and senior leadership sessions.

Deliverables

A useful library, not just a single hero frame.

  • Large office group photographs
  • Leadership and executive portraits
  • Chairman and Commissioner portraits
  • Workplace and meeting imagery
  • Multi-city visual consistency
  • Files prepared for organizational web and print communications

Related Production

Need photography with this level of planning and consistency?

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