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Corporate & Financial

Amalgamated Bank — Executive & Workplace Brand Photography

A New York brand-image library for Amalgamated Bank combining employee culture, environmental portraiture and customer-facing branch photography to show both the people and the banking environment.

Amalgamated Bank employees photographed together in branded shirts inside a New York branch
ClientAmalgamated Bank
LocationNew York City
TimingRecurring assignments
ServicesCorporate Lifestyle · Environmental Portraits · Branch Photography · Executive & Employee Photography

The Assignment

What the project needed

Amalgamated Bank commissioned Ken Jones Photography to create a broader visual library for corporate communications, web and marketing use. Across recurring assignments, the work included executive and employee photography, workplace and departmental imagery, and customer-facing branch environments. The goal was to present the organization as polished and professional while still showing the people, spaces and everyday interactions behind the brand.

Approach

How the work was built

The photography mixed controlled portrait lighting with a more observational commercial approach. Branded team photographs and environmental portraits established the people side of the organization, while branch interiors, ATM interactions and exterior views provided a recognizable sense of place. Color, signage and the bank's visual identity were intentionally incorporated into the compositions so the photographs could function as both human-centered imagery and brand assets.

Selected Work

Photography from the assignment

Amalgamated Bank employees photographed together in branded shirts inside a New York branch
Employee culture and team photography incorporating the Amalgamated Bank brand.
Amalgamated Bank employee environmental portrait photographed against an orange branded wall
Environmental employee portrait with the bank identity integrated into the setting.
Customer using an Amalgamated Bank ATM in a branded branch environment
Customer-facing branch photography showing the ATM experience in context.
Amalgamated Bank ATM area photographed inside a branch with orange and blue brand colors
Branded branch interior and ATM environment.
Amalgamated Bank Fulton Street branch exterior photographed at night in New York City
Fulton Street branch exterior used as an establishing view of the customer-facing environment.

Deliverables

A useful library, not just a single hero frame.

  • Employee and team photography
  • Environmental corporate portraits
  • Workplace and branch lifestyle imagery
  • Customer-facing banking environment photography
  • ATM and branded facility imagery
  • Retouched files for web, marketing and corporate communications

Related Production

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